A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.
A press release can be sent to multiple media outlets at once, which is known as a “media blast” or “press blast”. A press release may cause the receiving media outlet to promote the event or product.
Press releases are also often sent to targeted media outlets, called “pitching”, in an attempt to gain press coverage.
The goal of a press release is to generate positive publicity for a person, product, company, or event.
Why is Press release Important?
Press releases are important because they are one of the easiest and most effective ways to get publicity for your business. A press release is simply a short, newsworthy story that is sent to the media to generate publicity.
If you can write a press release that is newsworthy, and send it to the right media outlet, you will almost certainly get some publicity for your business.
The key to writing a successful press release is to make it newsworthy. This means that your press release should be about something that is interesting or important to the media outlet’s audience.
If you can write a press release that is newsworthy, and send it to the right media outlet, you will almost certainly get some publicity for your business.
Press release Format:
- Headline: A catchy headline that sums up the story.
- Dateline: The city and date the story is being released.
- Lead Paragraph: A brief paragraph that sums up the story.
- Body: The meat of the story, including all the details, quotes, and information.
- Boilerplate: A short, standard paragraph about the issuing company or organization that can be used on every press release.
- Contact Information: The name, phone number, and email address of the person the media can contact for more information.
Press release Letter Sample:
Dear __,
We are excited to announce that __. This is a big accomplishment for us and we are thrilled to be able to share it with the world.
We will be holding a press conference on _ at _ to discuss this news in more detail. We would be honored if you could attend and cover the event.
Thank you for your time and consideration. We look forward to hearing from you soon.
Sincerely,
Your name
Dear __,
We are pleased to announce the launch of our new product, . is a that .
Some of the features of include and _.
We believe that will be a valuable addition to and _.
The suggested retail price for is .
If you would like more information about , please contact at _.
Thank you for your time.
Sincerely,
Your name
Frequently Asked Questions:
What is a press release?
A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.
Why are press releases important?
Press releases are important because they are one of the easiest and most effective ways to get publicity for your business. A press release is simply a short, newsworthy story that is sent to the media to generate publicity.
How do you write a press release?
The key to writing a successful press release is to make it newsworthy. This means that your press release should be about something that is interesting or important to the media outlet’s audience.
How do you send a press release?
You can send a press release by email, fax, or mail. You can also use a service like PRWeb to distribute your press release to a wide range of media outlets.
What is use of press release template?
A press release template is a pre-formatted document that you can use to write and format your press release. Press release templates can be found online or in some word processing software programs.
How much does it cost to send a press release?
It usually costs between $100 and $500 to send a press release, depending on the distribution service you use.
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